StratEx LLC
Aligning Strategy and Execution

StratEx provides technology strategy, marketing and business process improvement consulting services to technology solution providers and financial institutions. We serve organizations of all sizes in the US and elsewhere on the globe. A combination of deep domain knowledge and global experience gives you actionable advice to help you hit the ground running. Whether it is "big picture" strategy or tactical implementation of product or marketing plans, Vijay Balakrishnan and a network of experts can help you expand your reach.


Vijay Balakrishnan has over 30 years experience in technology and payment systems. He has held executive positions at both large and small companies in general management, sales and marketing, engineering and product development. Vijay has a successful track record in marketing and deploying technology at financial institutions, Fortune 500 companies and small businesses. He has extensive global experience, having conducted business in over 45 countries.

Vijay began his career in the aerospace industry with Honeywell, where he designed flight control systems, including the propulsion control system for the Space Shuttle. He augmented experience in the design and integration of complex software systems by moving to Product Management, with global responsibility for four technology product lines.

He was recruited by Deluxe Corporation to help the check printer diversify into technology based banking services. Many of the business ventures that Vijay worked on as Director and later Vice President of Business Development became part of eFunds Inc. (now part of Fidelity Information Services)

Vijay joined Equifax as Vice President of Marketing where he crafted the international expansion strategy for the credit card processing division, which later became Certegy (now part of Fidelity Information services). While at Equifax, he also led marketing for Equifax Secure, a division focused on identity fraud prevention and secure e-commerce.

During the Dot Com era, he joined the management team of Telemate, a $10 million company specializing in Internet security. The company was taken public and successfully sold. Later, at Alogent Corporation (now part of Jack Henry Assocaites, Inc.), Vijay as Executive Vice President of Products drove the company to a position of early leadership in the remote deposit capture space in the U.S. and the U.K..

Metavante (now part of Fidelity Information Services) hired Vijay as Vice President, Strategic Marketing, to integrate four acquisitions in the check imaging and content mangement space. He successfully led the creation and launch of Metavante Image Solutions- a new division with clearly positioned solutions addressing large banks, credit unions, mid-sized and community institutions.

As Chief Operating Officer of VSoft Corporation, Vijay drove the re-positioning of the company and its products to drive growth, particularly in the credit union and community bank markets. He then founded StratEx to address the need for hands-on consulting services that go beyond reports and presentations to actual implementation of recommendations.

He has spoken at industry events like Bank Administration Institute (BAI) conferences, and has been quoted in publications like The American Banker, Bank Technology News and Banking Strategies.

Vijay holds Bachelors and Masters degrees in Electrical Engineering from the University of Illinois, and a Masters in Business Administration from The Wharton School of Business.

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